Required reading for UFL Management and Team Owners
“This Is The USFL” is a fan site that chronicles the creation, demise, and winning anti-trust lawsuit against the NFL that was settled for the ultra-small sum of $3.76 (including interest and penalties). Everyone involved in UFL management, currently signed up to own or manage a team or even thinking of getting involved needs to read this site and internalize the lessons learned.
Lesson #1 - Keep Player Salaries under control. The USFL started out in debt due to large player salaries. Don’t be tempted to extend that bonus or make promises that will unbalance the scales. $20 million tops, at least for the first few years.
Lesson #2 - Don’t complete head to head against the NFL. The USFL’s move to a fall schedule spelled doom for league teams located in cities that already had NFL teams. Teams in cities without the NFL did better. So the UFL might want to rethink that New York City team.
Lesson #3 - Don’t count on a lawsuit against the NFL to solve your problems. Sure the USFL won, but the jury essentially nullified the victory with their $1 award. On the other hand the steroid issue might just cause congress to rethink the NFL’s trust status. That might mean interesting things for the UFL’s prospects.
Lesson #4 - Big Money attractions the Heisman Trophy winners and other name players. Imagine Tim Tebow playing for the Orlando Orbits (sponsored by Orbitz, of course)(and yes, I know Tim’s not leaving Florida, just yet, or is he?). A top salary of $2 million a year probably won’t cut it when Tebow is expected to draw upwards of $7 million in the NFL. That’s a quandary as you see above with Lesson #1.
From what I’ve seen from the UFL so far, they’ve been dealing with these issues already. So I look forward to writing about the UFL for years as an active league, not as a museum as the poor owner of the “This is the USFL” site is left with.
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